Our Story

Have you tried turning it off and on again?
Nana-J was born to cultivate rejuvenation. The great recharge.
Nana-J was born as an antidote to burnout. Less hustle harder and more nap harder.
We’re here for the modern woman: multi-dimensional, overstimulated, highly scheduled - and frankly, in need of a lie down. Connection matters. So does comfort. We're building space for both.
Apparently, women are statistically more prone to burnout. (Shocking, given we’re running the world and group chats simultaneously.) They say offline is the new luxury - we say why not dress for it. Our generations are burnt out from productivity apps, side hustles, and the pressure to make our holiday content go viral. We’ve forgotten how good it feels to properly switch off. Nana-J is here to help you remember.
We make premium staples for your off-duty life - from knitwear you’ll live in, to lifestyle pieces that take you beyond the sofa. Consider this your uniform for slowing down, stretching out, and switching off (with style).
Slow down. Stay a while. We think you’ll like it here.

DO NOT DISTURB
Imagine this: Your Nana-J takes you from the sofa, to the sand, to the street — and all the way back home again.
These are the pieces your wardrobe builds itself around. Practical but not boring, chic but not shouty. We design with intention: pieces that move with you through whatever your day looks like. From morning pilates to late night FaceTimes, from airport lounges to actual lounging - we’ve got you covered.
Knitwear might be where we started, but we’ve expanded into lifestyle essentials, too. Wardrobe heroes you’ll keep reaching for - wherever the day (or night) takes you.
Australian owned, ethically produced in Bali.
Good pieces, made well.
Status: Recharging. Please hold.

Status: Recharging
Central to the Nana-J brand is Nan's Portal.
Not just loungewear. A whole state of mind.
Nan’s Portal is our invitation to go deeper into your own Do Not Disturb era. Think: yoga rituals, conversations worth having, recipes you’ll actually want to make. No gurus. No crystals required (unless you’re into that). Just good tools, created by people who get it.
We’re here to help you unplug - so you can plug back into the stuff that really matters.

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Founder Jess Hill - our millennial Nana-in-chief - cut her teeth in music and media, chasing deadlines across Sydney after moving from her native New Zealand. She built a career she loved, but eventually realised that running on empty wasn’t sustainable, no matter how many long blacks were involved.
So she pressed pause. Went to Bali. Sketched out an idea that had been tugging at her sleeve for years. Less Eat Pray Love, more knitwear, naps, and a notebook.
Fast forward: Nana-J was born. These days, Jess leads Nana-J from Bali - staying close to the island’s craft and community, and grounded in the slower pace and hands-on process that makes Nana-J possible.
Nana-J is built on connection, collaboration, and the simple joy of wearing something that makes you feel at home in your own skin - whether you’re on the couch, in the club, or halfway up the mountain.